Market Report: WMS Software 2023

Executive Summary

Strong continued WMS sector growth isolated from current automation sector challenges. Access to experienced staff, a growth limiter.

WMS, strong 2023 performance

Most WMS vendors interviewed for this report indicated very healthy growth in 2023, continuing a
longer-term sector trend.

WCS and WES vendors reported somewhat muted growth in 2023, primarily as these solutions often
follow trends in automation hardware where there has been some headwinds in 1H23.

Primary drivers of demand include a continued switch towards multi- and omni-channel, wider
cloud adoption and supply chain resilience.

Interviews suggested higher growth could have been achieved but for a lack of experienced
logisticians with WMS knowledge.

Positive medium-term outlook

Vendors expressed a high level of confidence and optimism for short- to medium-term growth.

Continued appetite for WMS cloud deployments was viewed as a a key market driver.

Ongoing pivot to cloud

Whilst the WMS sector has been late to the cloud, vendors highlighted healthy growth with an
increasing number of cloud native vendors.

Few industries required on-prem deployments and if so, often for security or compliance reasons.

Increasing geopolitical tensions may increase demand for on-prem or private cloud deployments.

WCS and WES solutions remained on-prem primarily due to potential latency issues.

WMS sector segmentation

There was a wide range of different WMS vendors, from ERP companies to pureplay WMS businesses
and warehouse automation providers.

Many WMS vendors offer additional products and 31% of all vendors offered one additional software
product, the most popular being an OMS.

WES – the missing link?

In recent years, the WES has emerged with a variety of definitions, but most often used in connection
with some form of automation, frequently robots.

Interviews suggested the WES could be a ‘missing link’ between the WMS and WCS, but also that WES
functionality has been around since early 2000’s.

Wms pricing often confusing

Some WMS vendors suggested an increased use of warehouse automation in the medium to longer
term may have a detrimental impact on revenue growth with less seats/ users being needed.

Furthermore, often confusing and opaque pricing practices in the wider WMS sector has led to
younger players offering simpler pricing options.

High volume M&A transactions

The WMS software sector has experienced a relatively high level of M&A activity with 30
transactions since 2020.

STIQs research also indicated nearly a third of all vendors identified in the sector had been involved
in an M&A transaction.

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Page samples from the report

Table of contents

  • Executive summary
  • WMS market growth, drivers
  • WMS cloud, increasingly important
  • WMS, wcs, wes definitions/relationships
  • WMS pricing
  • WMS segmentation, sector M&A
  • Vendor directory
  • Interviewed companies, definitions

Interviews

  • ADDVERB (CEO EMEA)
  • Avectous (VP Sales)
  • Barcodes Inc (Product Manager)
  • Bastian Solutions (VP of Software)
  • Blue Yonder (Sr Industry Strategy Director)
  • Bowe (Managing Director)
  • Bricz (CEO)
  • Clarus WMS (CEO)
  • Consafe Logistics (Product Manager)
  • DA Davidson & Co (Sr Software Analyst)
  • E3 Consulting (Sr Manager)
  • Embassy Data Logistics (CEO)
  • enVista (SVP Supply Chain Technology)
  • Fidus Global (Business Analyst)
  • Ground Inc (Manager Solution Sales)
  • i9Supply (Director of Technology Projects)
  • inFlow Inventory (Business Strategist)
  • KPI Solutions (VP Product Development)
  • Logiwa (CEO)
  • Manhattan Associates (Sr Director Product Management)
  • Mews Consulting (Partner)
  • ModernLogic (Managing Director)
  • OpenWMS (Interface21) (Managing Director)
  • OPLOG (CEO & Founder)
  • Pendant Automation (President)
  • Prime Robotics (CEO & Founder)
  • Sedlak (Director of Client Services)
  • SnapFulfil/ Synergy (CEO)
  • SSI Schaefer (Consultant)
  • SVT Robotics (SVP Product)
  • Syncware (CEO & Co-founder)
  • Tecsys (VP Product Marketing)
  • TGW Logistics Group (Director Process & Software Consulting)
  • vTradEx (CEO)
  • Zion Solutions Group (CEO & Co-founder)

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